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Michael Counter, Principal, Salt

Michael Counter

Principal at Salt

New York City, United States

About Me

Michael Counter (he/him) is a United States Air Force veteran, entrepreneur, and talent strategist. A current fine arts doctoral candidate, his passion is people and he believes culture is currency. As a Principal for Salt Digital and founder of the creative boutique counterCULTURE, Michael amplifies narratives and often marginalized lived experiences to educate, entertain, and edify communities and businesses through signature collaborations, brand partnerships, and job opportunities.

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