On a day with gentle wind and beautiful sunshine, a bunch of Service Design Hong Kong's participants filled the room on the 1st floor of Liang Yi Museum*. The chitchats were bouncing from wall to wall and ceiling until Kate Okrasinki and Diana Chen kick-started the programme by bringing sufficient energy to absorb those sounds. The thematic content offered knowledge ranging from academic insights to a series of case studies in Asian cities.


  • System 1 & 2 versus Experience Design in the session of "Experience-driven Design Literacy", by Bruce Wan, School of Design, HK PolyU
  • How to narrow down the social gap versus increase the frequency of going to the field in the session of "Localising Human-centred design", by Birdie Salva, Curiosity
  • The reason of why the chicken bank works better than a bank in the session of "People and Their Money", by Ketut Sulistyawati, Somia
  • How to make it happen faster than growing the businesses in the session of "Designing for a multi-sided marketplace", by Stephanie Lukito, Grab.

My favourite takeaways

  • The discussion of "Impact at Scale" sketched how to strike a balance among the most wanted all-rounded talent and embracing diversity and inclusion development. Empathising and experiencing the daily work of your staff turns you a service designer. Design is for "LOVE" which goes beyond other intentions.
  • The homemade Egyptish dishes were so tasty to impress my taste buds. Thanks to the chef!


Design / User Researcher, [Digital] Product Designer, Service Designer and UX designer are the new black(s) in innovation. The demand is tremendously higher than the traditional roles of the creative industry when most of the industry is striving for innovative changes and digital transformation. The tendency does not limit to local but global. It tends to be one of the happy problems of the talent market while it challenges the traditional creative industry and its education system.

The happy problems are...

  • what "the designer" does (the real works),
  • what their contributions are about, 
  • where you can find the designer, and
  • how you can attract designer.

To: the business owners

Don't hesitate to grasp the most wanted talent as soon as possible! The businesses may need them in the nick of time.

To: the traditional designers

Don't hesitate to develop further your portfolio! Remember, your design teacher asked to include the process of development, but you always re-engineer the contents of this section - the process and the rationale behind the designs. Nowadays, they become the most valuable asset of your portfolio.

*Post-event note:

The venue is on the 1st floor of the private museum located at Hollywood Road, where cradle many trendy bars, restaurants, art galleries and antique shops in the second oldest street in Hong Kong. The Liang Yi Collection rewound my memory related to the Ming's furniture exhibition, sponsored by Dr Yip Shing Yiu, at the School of Design (SD) when I was one of the founding members of the SD Alumni Association, HK PolyU, in the 1990s.