In today’s digital age, everyone has access to gazillions of information available in just few clicks of our fingertips. The worldwide web has become the ultimate search tool of this tech savvy generations. It is, in fact, the most comprehensive library ever made and still getting updated constantly.

And in the battle for search tool supremacy, one name stands out, Google …undeniably the most widely used search platform in the online universe. From written word, visual graphics and images, video, and audio, Google has influence the way people look for and find for information.

However, did it occur to you sometimes that with so much information available on the web, getting relevant search results can be a bit confusing? With what seems to be an easy and quick search can be perplex and you find yourself spending more time filtering results and deciding which content to read?

As a Performance Marketing recruiter, I always speak to search marketing experts and questioned them how to run a successful search campaigns. However for this blog, I decided to turn the table around instead and asked them how an average internet user can do search more effectively on Google.

Here are some of the tips I find useful and easy at the same time. Hopefully this can help the next time you search something on the internet.

Use of AND

If you need to use more than one keyword when searching, without making a phrase. You usually need to let the search engine know whether you want to see sites that contain all the keywords or whether it should find those in which just one of the words appears. If you want to get results with all the keywords you type, then you should use "AND" to let the search engine know. Make sure you use capital letters when typing "AND. <!--[if !supportLineBreakNewLine]-->


Let's say you perform a search using two keywords. What can you do if you want to find websites in which either one word or the other appears? You can use the word "OR." This will let the search engine know you want Web sites that contain any of the keywords you type in. (Note: The OR has to be capitalized). For the best results, you should always enclose OR searches in parentheses.

The Minus Sign –

When a search comes up with too many results that are on the wrong track, you can limit it by including a minus sign [-] Make sure you put a space before the minus sign and no space between the minus sign and the word or phrase you wish to exclude.

For example, when you type in “Apple”, depending on your search history, you’ll either get results for the Apple products or the Apple fruit or a mix of both.

However, if you type in Apple -fruit, Google considers this as you want to subtract the results related to fruit from your search. So most of the results that you see will be related to Apple products.

                Apple _ Fruit

The Use of Syntax

This is easy   and could be used by practically everyone.

Let’s say you have a specific website that you go for your searches. However, that website is getting a little bit outdate with information and you want to find other similar websites like ii to compare. You would use this trick. Below is the syntax:


If you search that above, you won’t find a link to Instead, you’ll find links to online stores like Expedia, Agoda, and others that sell room reservation. It’s a powerful Google search tool that can help you find new sites to browse.

There may be an instance where you need to Google search for articles or content on a certain website. The syntax is very simple as follows:

Digital roles

This will search for all content about digital related roles only on Salt website. All other search results will be removed. If you need to find specific content on a particular site, this is the shortcut you can use.

I hope you have found these tips and tricks useful that have served me so well during my 6 years as a digital recruiter. Since there doesn’t seem to be much of an instruction manual out there, it’s so important we share and learn based on everyone’s experiences and that can even come from a digital recruiter like me! Watch out for my next instalment of on-line insights