Last year I wrote a short piece about the choice between Sydney and Melbourne when it comes to the digital and creative landscape. Whilst these two fantastic cities certainly have the reputation as a base for technology and design some of our other cities are beginning to make a name for themselves in this space. Below I state the case for 2 other locations that are appearing on the new digital map.
The City of Churches and digital potential
Southern Australia’s Barossa Valley is famous for excellent wine and Adelaide, by many, is considered the original home of News Corp. Adelaide is also now fast becoming a go-to place for digital start-ups.
Affordable living, strong education (with focus on promoting start-up initiatives) and a government now focused on new and emerging technologies provide the ideal setting for new companies to do business. The Tonsley Innovation Centre (bringing together start-ups, education institutes, incubators and government) is a great example of how Adelaide brings together some of the best talent. I think we would all raise a glass to that!
The gateway city-Geelong
Located on the Barwon River in Victoria, Geelong is about 75KM’s from Victoria’s capital Melbourne. Whilst many a European traveller will have passed by Geelong on a road trip down the Great Ocean Road, it's now getting a foothold on the Australia start-up map.
In the post-manufacturing era, Geelong has turned to technology and digital start-up to fill the void. The Pivot Summit aims to be a platform for businesses and investors to come together to discuss all things around emerging technology and start-ups. This is just one of many initiatives underway to reignite the flame of regional Victoria.
Its exciting times ahead for the whole country