The greatest people are self-managing, they don’t need to be managed. Once they know what to do they’ll figure out how to do it.

What they need is a common vision and that’s great leadership. Leadership is having a vision and being able to articulate it so that people around you can understand it.

If you want people that are great at what they do but are not necessarily industry veterans be clear on your vision. Let people see your journey, hear what you're saying and let them speak as one.

Fantastic things happen when you get a core team, a nucleus, it becomes self-policing. Your team will continue to develop the common sensus of your vision.

Therefore recruiting has to be the number one priority and one that has to be shared. You cannot build a culture around one person, no matter how big their ego or how influential they are.

"Culture eats strategy for breakfast" - you heard that before right?

Take your time when recruiting, hire slow (fire fast), let your team contribute and listen to each person when they share feedback.

Only pick candidates that really want to work, those that really want to be part of your team and you. Everyone should want the same thing, their eyes should light up the room and they should all see the same vision.

Select great people that want to do great things, hands-on people that will contribute and make stuff and do stuff. Don’t pick a bunch of managerial folks that sit on the fence or non-contributors that slip through the cracks.

The best managers are the best individual contributors that never really wanted to be managers but decide that someone has to lead by example and do it because no one else does it as well as them.

Afford people the chance to be the best they can be, you can trust in your team once you’re all clear where you’re going.

All teams will have strong minds and big opinions, you can get these and gutsy confrontations only if you have this core shared vision and trust in your team. This means your team can come up with ideas that will become high performing as well as aspirational.

A clear vision gives you one team, one love.