“UXXX!! UX!! UXXXXX!! UX!!”
It’s like nonstop chanting amidst applause in a packed stadium which is only going deeper and louder.
If you are working in the digital design industry you probably know what I am talking about. For those who are not familiar with the term UX or User Experience Design, it’s something which makes your digital experience (website or an application) either smooth or frustrating. Imagine a website where you scroll, click and get what you need in a matter of a few seconds. Now imagine another where you just scroll and scroll then click multiple buttons but you still haven’t achieved what you wanted.
So, even if you don't realize, UX design plays an important role in your day to day life. From early morning Facebook browsing to playing songs on your Car’s infotainment system. It’s everywhere.
In Hong Kong, UX design is becoming crucial for businesses across the board. Every organization is focusing on building stronger customer relationships and increasing their customer engagement.
From big MNC's to small startups we see everyone is working to improve the Customer experience on their digital platforms. In Hong Kong, Finance and Insurance industries are leading the way in digital transformation. HSBC is determined to create the best in-house UX team in Hong Kong and hiring designers as we speak. While others without an in-house team are working closely with UX specialists to scope, design and deliver solutions for them.
I recently spoke to the UX Design and Creative Lead, Michael Tam, at IBM iX and he made an interesting point -
"Human-centric design, including the at-times-unclear-definitions of UX/CX/SD/ED, is not a just design process but it is in fact, a MINDSET. By placing your users/customers at the center of your every single business decision is the only way to ensure your products or services would have a future. While many companies in Hong Kong, big or small, started to understand the importance of human-centric design, yet it's easier said than done. It requires real courage to make such a radical, company-wide change of mindset. Yet only those who are willing to make such a leap would survive for the future design-led economy."
UX is much more than two letters, or a concept stuck in the design team, it might just be critical to your business success or the career path you want to explore.
What do you think? Let me know your thoughts in the comments below :)