I didn't even know that farm machinery had turned into robots. This is what I love about working on the edge of the digital revolution and being exposed to new things every day. Today it seems like farm drones From down under will be my lesson du jour.
On a serious note, when I talk to people about the digital revolution I always use the agricultural revolution and the industrial revolution as anchor points on how to characterise a non-political revolution. Tangibly the effect that they have on the GDP of a country and population movement. When you consider how many locations globally have been elevated to the point where they are swelling through the rise in digital technology you'll understand what I mean. Take Delhi, or Mumbai for example. Even with relatively small levels of internet and connectivity businesses were able to develop proximity to markets where the time difference to places like Europe and the UK became the advantage rather than the disadvantage. Because of this the economy boomed and still does. The value of western currencies against local denominations means the economic benefit to both sides is hard to resist, sometimes impossible. So populations in India have moved towards the cities for work in the companies thriving in digital products or enabled by digital tech. Just like when people moved from the country side and farms to towns between 1760 and 1840 in the industrial revolution.
What's fascinating to me is that farmers are now dependant on the mobile connectivity available almost anywhere in the world to power their intelligence. Let's face it, one of the biggest problems that we have on this planet is population growth. We passed 7bn quite a while ago, September 2011 according to the United Nations. So we need to feed all those people, 795 million people – or one in nine people in the world – do not have enough to eat. 98% of the world's undernourished people live in developing countries. When you imagine what could be done to help fix that problem through being able to farm huge areas like Australia more intelligently, then who can deny that digital is enabling ways to view solutions to some of the most profound challenges we face.
Everywhere I look I see people connected to digital. Listening to their music via the internet. Companies that can use data to predict what you're going to buy next. Cars that drive themselves and planes that don't need a pilot to land. I hadn't thought that I would stumble into being inspired by how farms use connectivity to become more effective this morning, but that's what seems to have happened. Have to admit, I had never even thought about how digital would be accelerating developments in how such ancient sectors operate. My bad and apologies to farmers. But I have to admit, I think it's amazing.
Have a great day
“As agriculture becomes more exposed to ‘big data’ the number and size of files being uploaded and downloaded from farm machinery platforms will increase dramatically.”