How do we measure the impact that marketing has on business growth? As markets flood with new communication channels, data sources, and social media continues to grow, it has become a daunting task to sort through the numbers to figure out what works and what doesn't. MarketingLand suggests 5 steps to deal with data fatigue. Easier said than done? Maybe.
The problem is that, in our estimation at Quantifind, roughly 80 percent of this external consumer conversation has no correlation whatsoever to revenue. And the majority of tools and dashboards your teams are wrestling weren’t designed to explain movements in revenue or reveal new revenue opportunities. So if you’re a marketer trying to demonstrate your contributions to the bottom line, you risk falling into a vicious cycle of more data, less knowledge and steadily growing fatigue. How can marketers deal with data fatigue and focus on the data that matters? Read on for five steps that will help.