Attempting to shed some light on the cloud of uncertainty which surrounds the implications of Britain's recent separation from the EU, executives in the ad industry take a look at the potential positive and negative affects on the digital advertising industry in this brief, thought provoking report.
Perhaps Brexit will not be too bad after all for the digital ad and media world? Of course, the real outcomes will only become clear as time progresses and Britain's terms of exit and new relationship with the EU is negotiated.
One thing is for certain, however, and that is that the recent political events in the UK and the EU, and the upcoming election in the US, will have a drastic impact on business and the global economy. Whether that impact is positive or negative, temporary or permanent; we will just have to wait and see how it plays out.
Britain is leaving the European Union. Though the process will take up to two years, the news sent agency stocks tumbling. What everyone wants to know, but can only make educated guesses about, is how this will affect the digital advertising industry. AdExchanger asked a few digital executives to take a gander at how this historic referendum will affect the industry. They made four predictions for how the UK leaving the EU will make waves in the advertising world.