Cannes Lions is the pinnacle of creative recognition the world over, with agencies putting their best and brightest behind even being nominated.
The hardest part for the evolving digital community has been the focus on traditional creative, often leaving their bold steps and innovation overlooked.
2016 is the year that changes. With the launch of the new Digital Craft award, and Media Monks co-founder Wesley ter Haar no less joining the jury, this brings some serious weight to the field.
Great ideas simply don’t survive bad user experiences. There are a million micro moments that can mess up a message in digital, and a million more reasons to browse elsewhere, instantly.