Designing and launching an app isn't a simple process, you need a great idea, then refine the idea, then design it, built it, test it (probably repeat these steps a few times as well)
Adobe has tried to make the process easier for big business, combining tools to bring it all together, but it's not as straightforward as you'd hope.
Bringing everything together, giving your IT team overview on progress - it all sounds good, right?
The reality is that you'll need a lot more people involved than you might have done the traditional way, and so it could only suit much larger companies, if they can convince everyone to get on board.
Experience Manager Mobile is designed to create richer, more full-featured apps, but at the cost of requiring more people with specialized skills get involved with creating the application itself. It’s a trade-off that has benefited companies like Under Armour, which created a virtual catalog application for its sales force using Experience Manager Mobile.