If there ever was a concept designed to engage passive Analytics fans it must be this!
Beer from Data.
Havas Helia created the beer, by compiling a list of the top 10 beer recipes that matched emotions for the New Year. The final recipe for its beer, 0101, uses ingredients those recipes had in common. How does it taste?
I have not spoken to anyone brave enough to try this amalgamated data brew but I’m sure it will empower you to have reflective insights on your life and enable you to make decisive life decisions.
If there was still any doubt about the value of data analytics, this should lay it to rest in a single word: beer. That's right, digital marketing agency Havas Helia has created 0101, a beer that was crafted based on data.