PayPal is huge. Monstrous. They targeted an emerging market way back when and got it right.

Their apps have grown in prominence, too, but with a look at their audience they've realised they needed a shift in focus.

PayPal's biggest feature, it has been revealed, is P2P transactions. P2P has in fact grown by 100% over the past 2 years, so the change was perhaps overdue.

With a UI strip down for both Android and iOS native apps, the latest iteration of their UI puts P2P transactions right to the front, showing that you're never too big to focus on the needs of the user.