Taking risks is good. Being different, especially in design, can be very good.
The downside, of course, is that big risks are often divisive.
News app Quartz took a brave step into something very different with their latest offering, I've already seen high praise for the originality of it, but with news being seen as rapidly consumable it raises a big question - do users have time for your cool idea?
Like a hyperventilating tweenager venting through an interminable iMessage screed, Quartz is sending me a flurry of one sentence messages, emoji, and animated GIFs, desperately trying to engage me in a conversation about Twitter's earnings report, or the global diamond industry, or Kanye West's new album. And I do not care. I do not care. I do not care. Because I am a grown-up with a job, and the future of news apps seems to be for young people with nothing to do but answers texts. All. Day. Long.