A re-brand is never a small undertaking, it takes time, careful consideration for your target audience, it can be very expensive and definitely isn't a casual undertaking.

Uber is one of the biggest global, digital success stories of the decade, so tinkering with their image has a huge impact.

With some new features, new interactions and styling across their apps, Uber has received a mixed reception.

With so many changes at once, have they tried to do too much?