Something everyone wants to do, yet something many people don't understand how to do. Would you be surprised if I told you that only 51% of small businesses have a website? Would you be more surprised if you then discovered that 97% of consumers search for products and services online? Here are 4 easy to follow steps to growing your client base that are easy to follow and to implement. The truth is out there its just finding it that takes time.
McKinsey & Company conducted a study that found “E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.” The main reason is that “91 percent of all US consumers still use e-mail daily.” When embarking on an email marketing campaign, optimize it by segmenting your lists like engaged customers and new subscribers, crafting customized messages, sending your emails at the right time for your audience, and analyzing your data so that you know what tactics have been working and which have not.