"Jumping the shark" an idiom used to describe the moment in the evolution of a television show when it begins a decline in quality, signalled by a particular scene, episode, or aspect of a show in which the writers use some type of gimmick in an attempt to keep viewers' interest. (Wiki) 

The Big Data space is booming and Analytics Businesses are doing well. But not everyone is having it so easy. SAS, a company I hold a great affinity for having set up a SAS Recruitment company previously, has shown a David Bowie like ability to reinvent itself and stay relevant posting impressive revenue growth once again. The viewers are still compelled to tune in. 

But it’s another story for another of the Software behemoths Teradata as it’s Full year net income was a loss of -$125m compared to the previous year's profit of £367m. Fonzie fetch the skiis.