Design critiques are one of the most powerful tools a brand can use, it's a brilliant moment to step back from the coalface and be objective about what you're putting out to the world.

Booking.com has gone through a huge transformation of their brand, marketing and digital presence over the past couple of years, but despite a real drive in the right direction, there can still be some fluff when it comes to features.

Product designer Alexandru Ispas takes a constructive look at the design, flow and experience of the new site as a user of Booking.com.