Great article highlighting how a higher % of women in the US are setting up companies and connecting them to a marketing cause than men. We need to see more of this happening world over regardless of sex. The proof is in the pudding though, how many of these companies actually back up what they are saying with actions and results?
Women are creating competitive advantage by incorporating cause marketing. “By linking their brand and marketing to a cause, they can boost customer awareness, drive sales, burnish their reputation, give back to the community and lower marketing costs, all at the same time,” writes Krotz. Both Adrienne Lenhoff ‒ of Shazaaam! PR, an agency based outside Detroit ‒ and Diana Kimbrell – of Kimbrell & Company, a cause marketing agency based in Sausalito, California ‒ help nonprofits and corporations implement cause-marketing programs.