For all our marketeers and creative experts out there: most of the Super Bowl adverts are released! We had a look at many of the adverts - from Pokemon and Wix to Coca Cola and Doritos.
One thing that most of the ads had in common was the emotional and personal approach. This is for example proven by Pokemon's strapline "I can do that", Dorito's idea to involve customers in creating their Super Bowl adverts and Colgate's "Every Drop Counts" campaign which should encourage people to save water. Since in the last years people reacted extremely positively to emotional and personal Super Bowl ads, it seems to have become a golden rule for advertisers to create adverts which make people smile, laugh or cry - simply touch them in some way!
Which Super Bowl ad 2016 is your favourite? Share it and make us smile, laugh or cry a little bit :)!
2016 Super Bowl Commercials are just around the corner. So far, 41 brands have officially announced their plans to advertise during the Golden Super Bowl – the 50th edition of the biggest day in American sports – and TV commercials. Each of these companies paid CBS a minimum of 5 million bucks per 30 seconds of precious air time. Eager to promote their goods before an audience of more than 100 million captivated viewers, most advertisers will tell you that each of those dollars was well spent.