"Data! Data! Data! he Cried Impatiently "You can't make bricks without clay." Sir Arthur Connan Doyle

The words of Sir Arthur Conan Doyle’s Sherlock Holmes are the Tag line for this blog and underpin our philosophy on data and the modern world. Data is the building block of modern business and when used correctly can drive decision making, improve performance, engage customers, stream line processes and generate profit. Without a coherent Data strategy in your Business you are reducing your decision making process to at best a punt, a hunch or more accurately a gamble.